Wednesday, October 6, 2010

Black Friday Watch: A shopper's advice to retailers

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black friday shoppersThere are many websites that collect and post Black Friday ads, many of which are leaked before the official release dates. Savvy shoppers know how to use these sites to plan ahead for the big day. Now one, GottaDeal.com, has released a list of its own, with suggestions to retailers on how to better host Black Friday.

There's some good advice here, like making sure entrances are set up to slowly filter shoppers in rather than encouraging a stampede, have store maps available, and use a ticket system for hot items: the first in line are then assured the deal, no pushing necessary.

I especially like the suggestion to have a second set of doorbuster deals later in the day, and being clear about price matching policies makes good sense.

Continue reading Black Friday Watch: A shopper's advice to retailers

Black Friday Watch: A shopper's advice to retailers originally appeared on WalletPop Blog on Wed, 06 Oct 2010 17:30:00 EST. Please see our terms for use of feeds.

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